Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding,... Read More
If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it... Read More
When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.To help make your life easier I've created the simplest approach to marketing that you'll ever need. Use it to plan your... Read More
Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online... Read More
What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your... Read More
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Promotional... Read More
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage".There is business science in "them der hills", namely the division or splitting of something, and last but... Read More
Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don't understand.You can't tell the difference from one loan officer web site to the next. Take any two sites... Read More
Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age... Read More
Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Even professional sales people have leaky follow up when they stop after one or two contact points.... Read More
|
|||||
|
|
|
THE GREAT MAIL ORDER MYTH There are a number of... Read More
In my view, nearly all government statistics about reasons for... Read More
If you are a mobile auto detailer or mobile car... Read More
Two years ago I started my small Virtual Assistant business... Read More
Use these powerful yet simple tips from the national best-seller,... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
"How to Earn the Right..."Marketing your professional services is a... Read More
If you're looking to drive more targeted traffic to your... Read More
One of my associates sent me a promotional email she'd... Read More
What is Marketing? There are many text book answers to... Read More
In direct mail, the offer is the incentive or reward... Read More
One particularly hot south Texas day, I was making a... Read More
Clichés. We've all heard them...and hear some of them so... Read More
"Both the market and the distributive channel are often more... Read More
Unless you've been living under an Internet rock, you've probably... Read More
I am doing what you do, sitting at my computer,... Read More
Here are 5 high-impact marketing tips you can use to... Read More
The small business marketing strategy you can't afford to miss... Read More
Small companies that rely on business-to-business sales often find it... Read More
Market, Market and then market some more. So many small... Read More
1. Focus your fax marketing on one objectiveFax is a... Read More
Do you know your audiences? I mean really know... Read More
Benefits! They're what marketing is all about. No doubt you've... Read More
According to the Center for Exhibition Industry Research (the trade... Read More
You want to be more flexible? You have to stretch... Read More
In the last issue we looked at 5 reasons why... Read More
What makes one logo better than another?Simplicity.A good logo works... Read More
"There are those who get things done and those who... Read More
1. Create a free ebook directory on a specific topic... Read More
Business cards are such wonderfully creative little marketing products. Most... Read More
Research shows that the gay and lesbian market is worth... Read More
In the past, purchasing ad space was the solution to... Read More
If you have been to expos and trade shows as... Read More
We live in an unprecedented era of communication. Because of... Read More
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
So how do you do it?Direct mail marketing. When it... Read More
Sponsorship is the fastest growing form of marketing in the... Read More
NB: You can read part one here: ... Read More
In a world economy that is in constant flux and... Read More
Have you ever heard the saying, "Give and you shall... Read More
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Having a strong foundation enables you to build a thriving,... Read More
What does an old Russian joke have... Read More
I don't mean you, I mean the YOU that is... Read More
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Business marketing is essential for professional services, such as consultants,... Read More
Business marketing is one of the most important parts that... Read More
Are you spending more time trying to get new clients... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
"Try not to become a man of success but rather... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
Building a coaching or consulting practice can be rewarding and... Read More
What?!? Sabotage your own success? Who would do that? Well,... Read More
Generation X"--the 40 million or so people born between 1965... Read More
Do you ever wonder if you could be doing a... Read More
First I want to welcome you to part two of... Read More
Value proposition is treated as the standards or service that... Read More
Earlier in my career, I worked for a training and... Read More
When you take a piece of gold to a pawn... Read More
If you follow the prevailing logic of most modern companies,... Read More
Don't want your direct mail to end up in the... Read More
Face it, writing any article can be a tedious and... Read More
What is the most valuable asset your company owns? Inventory?... Read More
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
At first glance, nothing seems more chaotic than a trade... Read More
Marketing |