How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales and bring in new business.But, do you honestly know where your marketing dollars are being spent most effectively.Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and... Read More

Provacative Research Works

If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a lot like dating: you have to earn the right to be intimate.In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies." The idea of disruptive technologies comes from... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is simply taking the unconventional approach to getting people interested in what you offer. It's driven by creativity... Read More

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Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

There?s More to Marketing ROI (return on investment) Than Meets the Eye

All too often people look at marketing ROI in terms... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

How To Create Urgency So People Buy Now

..products or services now. They may not revisit your web... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards,... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently?... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers... Read More

Marketing The Real You

I often wonder how the practice began of pretending to... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client.... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More