How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren't sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.There are some important marketing lessons to be learned from all... Read More
Love My Dentist
I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things... Read More
What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.Focus groups are usually conducted by Market Research... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully decide on an item that will help meet your... Read More
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available... Read More
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.When we consciously create consistent messages, brands, systems and communications, our customers begin to relax and know that we are trustworthy and reliable. This consistency enhances... Read More
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Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your... Read More
How to Manage Your Marketing Mix
Here's the deal: advertisement is not marketing. It's like saying... Read More
Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ?... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of... Read More
Using Demographic Data For Your Direct Mail Marketing Campaign
Targeting high potential markets with a direct mail marketing campaign... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
Trade Show Promotional Products ? Boosting Booth Traffic
I was about seven or eight years old when I... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market researchIf... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
Use Events to Market on the Internet
Having difficulty knowing what to offer people online? Worried that... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries... Read More
Getting More From Your Customer
We are all customers of one product or another. How... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
People Do Business with People They Like
People do business... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
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