Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away.... Read More
Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.While Rudolph never crosses my mind during the year, a... Read More
The Marketing Plan and the Four P?s
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" ? Product, Promotions, Price, and Place.Products and/or ServicesThe first "P" stands for Product, but includes all products and services that the... Read More
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and... Read More
Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know... Read More
Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really... Read More
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How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just... Read More
How to Up-Sell Change
As Freud cautioned, it's insanity to keep doing the same... Read More
Marketing is More Than a Token Process
"Necessity is the mother of invention!" The first time I... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and... Read More
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Make Your Prospects Say Yes!
6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your... Read More
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Meaning and Marketing -- The Links
You know who you are and what you want and... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter,... Read More
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