A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency. What I want to do in this... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are... Read More
The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a mailing list is not difficult, once you know how to proceed. In this report, uses for mailing lists are briefly described. The first steps in identifying the names that might be included on your mailing list are also outlined. Finally,... Read More
How To Market A Seminar
Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Understanding the ins and outs of the... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there... Read More
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How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
The Future of Marketing Part 1
It used to be if you were a small business,... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory?... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
10 Reasons Why Businesses Fail at Marketing.
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
Choosing Networking Functions
Time is a concern for all of us. We only... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
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