The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here's a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. I've... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of the Universal life force just the same as your customer is. If you want to have any experience in your life, just course... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. Here is a concrete example to illustrate my point.Joe's Civil War... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the... Read More

Read Your Markets Mind - 3 Great Market Research Resources

Starting a new online business, developing a new product, launching a new marketing campaign, buying advertising can all depend on how well you are able to research your market.All business is based on demand.The formula and 40 techniques for finding demand we list in "The Ultimate Information Entrepreneur's Success Package"... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful... Read More

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Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

People Pleasing Postcards

Why are more businesses turning to full-color postcards as a... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

Open Doors by Building Relationships

"You can make more friends in two months by becoming... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

The X Factor

So you've invested more time than you ever believed possible... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More

Spike TV - Know Your Audience

What do Klingons, giant rubber bands, and monster trucks all... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards,... Read More

How Price Gouging Can Hurt Your Business

"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More