GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.

What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. GoogSpy.com is powered by a product called "WebScraper+" which is the brainchild of Arizona-based Velocityscape. According to Michael J. Roberts, Velocityscape's President, GoogSpy extracts 500,000 search results per day from Google and loads them into the GoogSpy.com database which it then makes available for anyone to search.

Normally, when it comes to business intelligence software, a sentence which read: "which it then makes available for anyone to search." would end with the phrase "for a fee.", but that's not the case with GoogSpy. At least for the time being the tool is 100% free to use by anyone who cares to go to http://www.GoogSpy.com and use it.

So, what's the value of such a powerful tool for the average business web site operator? That depends upon how much value you place on being able to see how a competitor spends their advertising dollar and who else is competing with them.

The interface is fairly straight forward. You enter your search term in the text box and click the "Search button. If GoogSpy finds content it will display the company name, if any, as a hyperlink under the company heading and the search terms, also as hyperlinks, under the Search terms heading. If it doesn't find anything then it doesn't display anything. For about two minutes more development time the programmers could have added a "Sorry, your search term did not return any results" message but I guess less is more with these guys.

The fact that they are still building their database is apparent when you enter some company names that should be found yet are not. However, when a hit IS found, the information is spot on. On top of that, the tool is pretty good at ferreting out things you wouldn't normally consider. For example, do a search on CIA.gov and you'll discover that the CIA buys several AdWords in Google. Now that's spying!

They also have an option to browse by Company and Search Term, but the interface for doing that is relatively useless for a serious search. However, it can be a lot of fun if you're simply killing time and want to see what you can see.

It takes a few minutes of clicking around before you get the hang of what you are reading and how powerful a tool this really is. If you are working on an advertising or marketing plan, whether it be one that you'll really use, or one that your banker wants to see, be sure to make a few passes through GoogSpy.com to see what the rest of the your market is doing and how much they're spending. It will be worth the trip.

Sandra Stammberger is the owner of Insiderscripts. At Insiderscript's programmers are working around the clock to develop affordable, powerful money making scripts that will help you drive traffic to your business. http://www.insiderscripts.com

---

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

How To Perfect Your Marketing Message!

When it comes to your marketing message, the little things... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

Communicating Our Attitude

The goal of successful marketing is to create long lasting... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More

The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

A Perfect Partnership for Business

Too often we small business owners get caught up in... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Motivating Your Target

There's just no time to waste in a cyber day;... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses... Read More

Market Your Identity

One of the most critical but overlooked parts of business... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of marketing programs, many with great... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More