Logo Facts

What makes one logo better than another?Simplicity.A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there... Read More

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.How do I know... Read More

What Does Your Business Address Say?

If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27... Read More

An Internet Marketing Strategy that Works

You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are often funny to watch,... Read More

Motivating Your Target

There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. What can you do to attract attention to your clients' message? Here... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized.Originating in the 19th... Read More

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Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

How to Discover your Primary Market and Where to Find Them

Whether you market online or offline, you already know the... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

Who are Those People Youre Selling To?

If you're in the IT business, that's an important question.Most... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

Dont Advertise Your Business - Market It!

Too many business owners believe that marketing their business means... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

Incentives For Customers? Whats New?

Lost & Found for the 21st CenturyHere in the 21st... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More

Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More