Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.The solution? Create a marketing brain trust.Use the... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet ? pulling... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. REDESIGN You can increase your target... Read More
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging?... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions one... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. The newest study made by DoubleClick.com about how much more considered... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.My Dad and I attend every year.... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me. I'm not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward.Let's start with a purchase. That's... Read More
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How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
Beyond the Booth
With the advent of spring, trade shows begin to blossom.... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
Trade Show Promotional Products ? Boosting Booth Traffic
I was about seven or eight years old when I... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities... Read More
How Architecture Rendering is Part of the Impact
Cartoons have gone from celluloid to digital. Movies have gone... Read More
Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
How to Up-Sell Change
As Freud cautioned, it's insanity to keep doing the same... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business... Read More
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
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