Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into one application. The company envisaged smaller Internet service providers (ISP's) as their main target market for the software. The company president... Read More
The Secret to Adding Credibility to Your Business ? Testimonials!
You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients.Whether you are just starting out or have been in business... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do not need to struggle, seek and strive to build your business. You can use mental and spiritual laws to create and attract all the elements that insure success. Wouldn't you love to set your business on "automatic pilot" and enjoy... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come".The movie takes a religious theme and applies... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to. Bill... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again.The only good thing about having the lowest prices and trying to appeal to everyone... Read More
The Greatest Business Tips are FREE
The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process... Read More
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Market Planning -- Getting the Word Out
"There are those who get things done and those who... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free... Read More
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer,... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are... Read More
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of your... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?It... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just... Read More
Gaining Business Intelligence
A white paper on how companies should analyse customer data... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
So You Want To Cut The Crap And Get Into The Money?
So, you´ve been around for a while, and maybe even... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of... Read More
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time... Read More
The Secret to Good Writing
Skilful business writing involves getting your message across simply and... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my... Read More
The Marketing Plan and the Four P?s
The Marketing Plan section of the business plan demonstrates how... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
Use Events to Market on the Internet
Having difficulty knowing what to offer people online? Worried that... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
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