Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.While Rudolph never crosses my mind during the year, a... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Where are the changes going to be? I fully expect a growth in interactive end-user experiences... Read More

Are You Losing Business?

As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow... Read More

Have Something Good To Say

If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say. The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising,... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and... Read More

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How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

When, Why, and How to Use Mailing Lists

Mailing lists may be the cause of more heartbreaks than... Read More

The Battle of Positioning -- Altruism or Paranoia?

Competition in the past has embodied such beliefs of "kill... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

Marketing ? Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet?It... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search... Read More

Choosing Networking Functions

Time is a concern for all of us. We only... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

A Pass / Fail Test for Any New Market

If you are considering entering a new target market, with... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Top 10 Ways to Create and Manage Opportunity

Most of us are used to the concepts of risk... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

Marketing Lessons from Santa

If a nonexistent man can change the world and millions... Read More

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

In today's competitive world of business, it takes moxie and... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More