Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to each other. You work with the same people. Working multi-level marketing correctly not only makes success easier, it eliminates many problems. The hardest... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you... Read More
Promotional Products
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Promotional... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list your nameunder this directory... "Commission Circulars Wanted"... List your name under this classification and dealers will mailbundles of circulars to you with a blank space at the bottom ofthe ad in which you stamp your name. You mail these out... Read More
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.Be really, really good looking. I don't know if you've had this experience, but every time I... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to. Bill... Read More
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How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Sales and Marketing: Can One Exist Without the Other?
Simply put the marketing people and the sales people depend... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your... Read More
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing... Read More
Market Planning -- Getting the Word Out
"There are those who get things done and those who... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
Fellow Publicity Insiders, what does... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the... Read More
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing... Read More
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer,... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity... Read More
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