The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. Maybe... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider: a marketer to all markets . . . is often a master ofnone. Personally, I take this risk: as a marketing consultant, I movefrom one market to the next frequently, and I am often involvedin "mass-marketing" - such as with... Read More
How To Successfully Launch A New Business Activity
I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea.You start using the idea with no tracking mechanism that would allow you to measure the results... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as... Read More
Where Should I Network?
Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.What's the best route for you?... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you should already know that mostimportant aspect of your mailing have to do with the sales letteror circular you send out, and the mailing list you use. Withthese thoughts in mind, and assuming you've got what... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible.Perfect for leaving a lasting impression at conferences and trade... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies... Read More
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Consider Consumer Psychology
In your marketing efforts, be they on or offline, it's... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
People Do Business with People They Like
People do business... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to... Read More
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
You DO use direct marketing for your small business? right?... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
Who are Those People Youre Selling To?
If you're in the IT business, that's an important question.Most... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it... Read More
Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to... Read More
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter,... Read More
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