The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. INTRODUCTION The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again.... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with... Read More

Encouraging Contact

The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building a loyal following from... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a thousand names or more, you're sitting on a gold mine. All it takes is for you to get the word out that you've got a mailing list for rent, at a competitive price, and you should be home free!First of... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.Your key to success in direct mail is "List, List, List."1. Target your offer to a very specific prospect. Lists are available for... Read More

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Online Advertising Versus Traditional Media Advertising

Before I compare today's online advertising with traditional media advertising... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

The Name Game

Pop quiz! If you have to say goodbye to your... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when... Read More

So What Do You Do?

Once you have the attention of a business prospect, at... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Service Marketing - A Relationship Building Approach

Can we imagine a place in the world today without... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades... Read More

Make It A Threesome

What if -- every time you had a networking appointment... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

Mortgage Marketing - How to Find Your Niche

Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More