Direct Mail Formats: How to Choose the Right One for Your Next Mailing

Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends.The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have... Read More

Getting Personal ? Innovative Marketing for Small Business Owners

The small business marketing strategy you can't afford to miss Everyone loves a story. Even if you don't particularly like reading them chances are you love watching them, either on TV or at the movies. Imagine if your marketing literature was like a great story: people would read it from... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible week. Not terrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company... Read More

How to Write Irresistible Promotional Pieces that Attract More and Better Clients

Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with -... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and... Read More

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Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that... Read More

Natural Marketing for Full Business Success

Is your mind muddy on marketing? Do you wake up... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no... Read More

Online Advertising Versus Traditional Media Advertising

Before I compare today's online advertising with traditional media advertising... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Creative Marketing: Just Your Style

You've enlisted some of the traditional marketing methods to sell... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering.... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More