Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don't happen to believe that there really are magic... Read More
Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.That's why you need to create a... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer... Read More
Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency.So, first, let's take a look at the difference between marketing a service and marketing a product.Products are tangible... you can touch and feel... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give.What Kind Of F'reebie Should You Offer?You should aim to offer something tantalising to spark the... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his... Read More
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Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Service Marketers; How?s Your Packaging?
When a shopper picks up a product in a store,... Read More
Questioning the Data of Demographic Off The Shelf Marketing Products
I have been working on a direct mail campaign for... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers!... Read More
Why Target the Matures
The "Matures" are the generations that came along between 1909... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
The M-Word (Marketing) Phase 2
Last month we looked at what you need to do... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
Do You Know Where Your Email Address is Today?
Having people go to your website is not always easy:... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
How to Win a Price War
Any economics student can tell you that price is a... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a... Read More
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
Census Data Mapping for Small Business
When studying the demographics of an area for a business... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
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