The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila ? the buyer pays and are on their... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Semantics aside, one fact is perfectly clear: make your customers happy and they'll do the advertising for you.Let's illustrate this principle by citing a real life example. Joey Vasquez is a loyal subscriber of a certain telecommunications company based... Read More

51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)

One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. But you also want to be fiscally responsible. You cannot afford to write a unique thank-you letter for each of the thousands of donations you receive each year. Here are some ideas for... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully decide on an item that will help meet your... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here's a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. I've... Read More

The YOU Factor

I don't mean you, I mean the YOU that is your client.Let's examine memorable tag lines in advertising.You deserve a break today. - McDonaldsDo you eat the red ones last? ? SmartiesYou've always got time for Tim Horton's ? Tim Horton'sFor all you do, this Bud's for you ? BudweiserLet... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy. They open the directory to check out options and sources. The directory doesn't create their desire, but assists in finding the products... Read More

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The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

Marketing On The Cheap: Join The What?

Your local Chamber of Commerce.Now before you stop reading, I... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Did You Know Your Mind-Set IS Your Problem?

How To Save Yourself From The Pits of Marketing Cyber... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

Creating Your Unique Selling Proposition or USP

Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications... Read More

Your 30 Second Commercial

This tip is so simple, that many people we've talked... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

8 Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More