Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without a marketing activity. It looks remote. When we all move from one place to the other, we need an interactive or a Communicative Response System (CRS) to facilitate a marketing activity and enable the market to respond. When this Communicative... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages... Read More
Open Doors by Building Relationships
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie -"The same could be said for increasing your professional network." - Heidi RichardsBuilding your Network is an ongoing process.... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. Here is a concrete example to illustrate my point.Joe's Civil War... Read More
Rising Postal Rates? Don?t Cut Down the Direct Mail
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it's something you have to live... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing".It works because, no matter what you have heard, read or believe ... most people look forward to personal communication. They like being treated... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you.... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.Eric, asked if he could interview me about a specific topic and I agreed.After it was done, Eric sent me... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top... Read More
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Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack... Read More
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how... Read More
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
Postcard Marketing Done Right
Say it with a post card. A well designed, colorful,... Read More
Words that Sell
We all know the English language contains hundreds of thousands... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Why Do You Need to be in the SERPS?
Why does your business need to be in the Search... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies,... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
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