Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a prospect, try clipping half a $20 bill in a... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a skeptic to believe that many of these books were designed more to make money for their publishers and authors than to make marketing... Read More

51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)

One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. But you also want to be fiscally responsible. You cannot afford to write a unique thank-you letter for each of the thousands of donations you receive each year. Here are some ideas for... Read More

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).... Read More

Marketing Worksheet

Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start: First, list each company's top executives, products, and services. Make sure your marketing effort... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Inevitably the... Read More

8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong...It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.Along the way to success they demonstrate several... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy. They open the directory to check out options and sources. The directory doesn't create their desire, but assists in finding the products... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make sure it says the right thing.I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at... Read More

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Judge Rules in Consultant?s Favor with 80-20 Rule

I opened the registered letter and was shocked. My best... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

I am doing what you do, sitting at my computer,... Read More

A Pass / Fail Test for Any New Market

If you are considering entering a new target market, with... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable)... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

People Pleasing Postcards

Why are more businesses turning to full-color postcards as a... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself,... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not... Read More

Why Target the Matures

The "Matures" are the generations that came along between 1909... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how... Read More