Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a prospect, try clipping half a $20 bill in a... Read More
Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a skeptic to believe that many of these books were designed more to make money for their publishers and authors than to make marketing... Read More
One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. But you also want to be fiscally responsible. You cannot afford to write a unique thank-you letter for each of the thousands of donations you receive each year. Here are some ideas for... Read More
How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly... Read More
This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).... Read More
Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start: First, list each company's top executives, products, and services. Make sure your marketing effort... Read More
Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Inevitably the... Read More
I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong...It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.Along the way to success they demonstrate several... Read More
Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy. They open the directory to check out options and sources. The directory doesn't create their desire, but assists in finding the products... Read More
You need only one card, but make it noticeable. Make sure it says the right thing.I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at... Read More
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I opened the registered letter and was shocked. My best... Read More
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
It used to be you that if you had a... Read More
The fight for your customer's attention at a tradeshow has... Read More
I am doing what you do, sitting at my computer,... Read More
If you are considering entering a new target market, with... Read More
It's almost a given that when I speak to a... Read More
How smart is your marketing? Do you follow the crowd... Read More
This really and truly is the easiest (and most profitable)... Read More
So, you have a business card? And you have given... Read More
Why are more businesses turning to full-color postcards as a... Read More
Are you looking for a natural way to market your... Read More
Effective customer newsletters find the right mix of promotional and... Read More
I'm sure that you've had those Eureka! moments, too. When... Read More
If you follow the prevailing logic of most modern companies,... Read More
What is Upselling?It means pre-selling any additional features of your... Read More
The "Mail Order" business is not a business of itself,... Read More
Does your Web site talk about your company? Yes, I... Read More
1. Create a free ebook directory on a specific topic... Read More
Want a simple, low-cost way to boost your sales? Just... Read More
Thank-you letters are one of the most important letters that... Read More
1. Mail to a different list Your list is the... Read More
New Year's is a good time for strategic planning or... Read More
We have been talking about choosing groups to participate in... Read More
When you think about how to attract more clients for... Read More
More and more people are realizing that the Internet offers... Read More
When it comes to your marketing message, the little things... Read More
Sometimes the simplest data is the best. Marketing is not... Read More
The "Matures" are the generations that came along between 1909... Read More
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
How many times has your competitor gotten one over on... Read More
Special event and a special recipe- hand it out on... Read More
I often talk with business owners who tell me how... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Do you want to successfully market your business franchise online?... Read More
One of the biggest marketing mistakes businesses make today is... Read More
When you place brochures from every mortgage company side by... Read More
Without doubt, understanding what a customer's wants and needs are... Read More
CRM?strategic engine or just another technology tool? How would you... Read More
Whatever business you are in, either online or offline, you've... Read More
Have you looked for marketing advice on the internet recently?... Read More
As you network and meet other business owners, keep this... Read More
Are your products or services geared towards only one target... Read More
Your customers don't know what they want. And to assume... Read More
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
If you're reading this article, chances are that you, like... Read More
How to Gain your Prospective Clients' Attention and Generate the... Read More
Starting and managing a successful small business takes time, energy,... Read More
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Yes, you can fill a workshop when spending is down... Read More
One of the best ways to attract more clients is... Read More
Dant dant da da dant dant da da. Dant dant... Read More
"My clients can't afford higher rates."When more than 330 business... Read More
Time is a concern for all of us. We only... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
Here are some quick techniques you can put into place... Read More
Small business marketing is not like taking a family vacation.Did... Read More
How does a marketing plan relate to an organization's communications... Read More
It's a fact that your customers are your best leads.... Read More
We all know the familiar adage "if it walks like... Read More
Trade show booths can act as an excellent source for... Read More
Feng Shui is the Ancient Chinese practice of configuring home... Read More
Breaking into the international marketplace can catapult a company into... Read More
Do you have all the business you could possibly want... Read More
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