7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time. They all have varying levels of effectiveness. A general rule of thumb is:The more personal... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers-80 million of them, nearly 27 percent of the U.S. population-are in their late teens and 20s, and already a market force to be reckoned with.The Millennials are here big time! "They're demanding their own music, defining... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your... Read More
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage. It is better to face the challenges before... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider... Read More
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.When we consciously create consistent messages, brands, systems and communications, our customers begin to relax and know that we are trustworthy and reliable. This consistency enhances... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful... Read More
Why Do You Need to be in the SERPS?
Why does your business need to be in the Search Engine Results Pages (SERPS)?Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service. Five years ago,... Read More
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Choosing Networking Functions
Time is a concern for all of us. We only... Read More
Creating Customer Value
The purpose of business is to create and retain a... Read More
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks... Read More
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
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