To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car." "I need to go on vacation." "I need someone to clean my house." When was... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a prospect, try clipping half a $20 bill in a... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Each link must bring your customer closer to the next sale. Any link that takes the customer further away from the... Read More

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.Let me give you an example. A few weeks ago an online entrepreneur asked me to... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good... Read More

Small Business Marketing Tip ? Putting the Customer First.

I am a great believer in the keeping to the basics ? the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense."... Read More

Spice It Up! Rib Festival Teaches Us About Product Value

The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.My Dad and I attend every year.... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

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5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

Walking Talking Advertisements

So you've made a sale. Great!Now what? You're not just... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't.... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of marketing programs, many with great... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More

Breaking The Voice Mail Barrier

Even if you never place a cold call, you still... Read More

A Pass / Fail Test for Any New Market

If you are considering entering a new target market, with... Read More

4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of... Read More

Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly... Read More