Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are a number of other options depending upon what you are trying to accomplish.1. Create a sense of urgency. Direct marketing offers that contain... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of the easiest ways to set this up is to have very clear explanations in your intake forms about how payment works.It's your job to train your clients how to pay you promptly. You can adopt the saying I use, that"no... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.How so?By taking advantage of what's known as an affiliate program or in more common lingo -- partnering.How would you like to partner with... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.Benefits for Publishers1.) Avoid Spam FiltersStatisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.Eric, asked if he could interview me about a specific topic and I agreed.After it was done, Eric sent me... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again.The only good thing about having the lowest prices and trying to appeal to everyone... Read More
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Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a... Read More
Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
How To Be A First Class Marketer?
Did you now how to follow up a new customer... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats).... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Defining Moment
Do you know your audiences? I mean really know... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
4 Ways to Get a Prospects Attention Fast
Can you remember the last dozen advertising messages beamed at... Read More
What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer... Read More
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants,... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself,... Read More
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