Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files - even the newer versions of AOL.I've heard... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.Now, even some companies with a legitimate tie to me are... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in,... Read More
Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency.So, first, let's take a look at the difference between marketing a service and marketing a product.Products are tangible... you can touch and feel... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck.Here are five tips to help you do that:1. Offer an Electronic newsletterElectronic newsletters are easy to implement... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They've heard so many hyped claims, that they automatically distrust them all.How can you avoid this in your marketing messages? How can you convince them that what you... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question.Most of the participants in the room couldn't come up with anything... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING?... Read More
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6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears,... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you... Read More
Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Walking Talking Advertisements
So you've made a sale. Great!Now what? You're not just... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
Do You Know Where Your Email Address is Today?
Having people go to your website is not always easy:... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
Your REALTORŪ Marketing Plan
The steps to creating an effective marketing plan begin with... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single... Read More
It Takes Two - How to Cultivate Profitable Alliances
"Cross promoting with other businesses can give you a significant... Read More
Marketing is More Than a Token Process
"Necessity is the mother of invention!" The first time I... Read More
Can Message Board Marketing Work For You?
One of the things that makes the Internet fun is... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
The Future of Marketing Part 1
It used to be if you were a small business,... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create,... Read More
Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
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