Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear.1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that... Read More
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the... Read More
Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. REDESIGN You can increase your target... Read More
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.That's why you need to create a... Read More
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places... Read More
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Here are some creative ways to... Read More
Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no matter where they are or what they are doing,... Read More
Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard. Be sure to leave space... Read More
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated... Read More
Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order... Read More
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A marketer whose advice I generally respect recently published an... Read More
Most professional copywriters would say that headlines account for 80%... Read More
Yesterday I received a phone call from an acquaintance that... Read More
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Considered a vital link in a show's promotional plan, direct... Read More
We all know the English language contains hundreds of thousands... Read More
1. Focus your fax marketing on one objectiveFax is a... Read More
Use a business card as a note pad for recording... Read More
Yesterday I was sitting on a train going into London... Read More
Face it?you know you've got to do something to keep... Read More
What we now call "marketing" began long before the name... Read More
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I opened the registered letter and was shocked. My best... Read More
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Competition in the past has embodied such beliefs of "kill... Read More
Learn a lesson from professional direct mail copywriters. They follow... Read More
Looking for the magic formula or the whiz-bang approach that... Read More
Want to get Better at your Marketing today?For many service... Read More
In developing their business plans, companies of all sizes face... Read More
1) Know the company and their culture. Are they trendy... Read More
It is often difficult to manage to do marketing tasks... Read More
Building business relationships through networking is a great way to... Read More
Many people think that the quality of any graphic design... Read More
The job of convincing your existing customers to spend higher... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Whether you're a former retail store owner known for your... Read More
Conventional wisdom says that the front of a direct mail... Read More
There are many psychological reasons why people will buy from... Read More
Donors read postscripts. This is a sad but important reality... Read More
Marketing your small business takes tons of time, years of... Read More
As a business owner, you know how valuable being good... Read More
Volunteering your services can be an excellent way to form... Read More
Many service business owners these days are "giving away" their... Read More
Dant dant da da dant dant da da. Dant dant... Read More
People attend trade shows because they are in a specific... Read More
You can't put up a beautiful (or any) web site... Read More
Famous quotes that keep you thinking.Have you ever listened to... Read More
With the advent of spring, trade shows begin to blossom.... Read More
We all know the English language contains hundreds of thousands... Read More
One of the biggest mistakes coaches, counselors and other healing... Read More
Do you think you don't have enough time to market?... Read More
Even if you never place a cold call, you still... Read More
Readers spend only a few seconds deciding the fate of... Read More
This is how the conversation went on my follow-up visit... Read More
I met Sue at a recent networking event. She is... Read More
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
So you've decided to start publishing an e-newsletter, or you'd... Read More
The importance of pricing can not be underestimated as incorrect... Read More
While success with any internet marketing program falls on the... Read More
Which product feature of yours is every buyer keen to... Read More
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More And MoreIt was notable that when I started my... Read More
One of my favorite quotes is often used to describe... Read More
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excite v. 1 a: to call to activity b: to... Read More
You can have the best little business ever with wonderful... Read More
We all work hard to attract even one paying client.... Read More
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Do you want to successfully market your business franchise online?... Read More
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
1. Make copies of your web site in many different... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
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