10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center
At first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing.Affiliate marketing is much more than signing up for a free affiliate program and... Read More
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you need one." - Primm (From NicheBrain.com)Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you're Bill Gates or Joe Average.The niche, and the person who creates them, is... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be.1- Be Generous- Give without expectations and you will be surprised at... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Look at your ad without pride or being identified with... Read More
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it.1. Pay Attention to Getting AttentionCan you remember the last 3 advertising messages beamed... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one. Macy's Thanksgiving... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list.You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because... Read More
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First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
Unleash the Powerful Promoter Within
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
15 Ways to Promote eLearning Programs
Pre-note: In this article, teleclass is an example used to... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a... Read More
Service Marketers; How?s Your Packaging?
When a shopper picks up a product in a store,... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down... Read More
Your Plan For Marketing Success
The most important, yet overlooked aspect of marketing is an... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
Marketing Hat for Graphic Designers or Wannabe?s
Many people think that the quality of any graphic design... Read More
How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success
You have a great product or service? Now, how should... Read More
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
You Must Get Going If You Want To Get Growing
For many of service-based businesses out there, it's not that... Read More
The Surprise Inside!
Think about all those Cracker Jacks you ate as a... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
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