Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.The same is true for successful marketing. When you send a brochure, run... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.To help make your life easier I've created the simplest approach to marketing that you'll ever need. Use it to plan your... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."Accurate, yes. And also incomplete.For one thing, brochures aren't always small. Sometimes they're quite large. As for brochure contents,... Read More
Recipe for Success
Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales and bring in new business.But, do you honestly know where your marketing dollars are being spent most effectively.Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you... Read More
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits.Some like to call it The Elevator Speech" as in something you can say... Read More
How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey's philosophy, "start with the end in mind." The biggest advantage to a countdown calendar is that it makes you think and focus harder as well as... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated... Read More
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Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
It Takes Two - How to Cultivate Profitable Alliances
"Cross promoting with other businesses can give you a significant... Read More
The Building Blocks to Effective Marketing
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So... Read More
Marketing Planning Made Simple - Another Small Business Power Tool
Marketing planning must be really difficult and complex, otherwise why... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters... Read More
People Do Business with People They Like
People do business... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
The Surprise Inside!
Think about all those Cracker Jacks you ate as a... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
How To Successfully Launch A New Business Activity
I often talk with business owners who tell me how... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
Quiz: Where is Your Marketing Message?
Wondering if your marketing message is dancing in the spotlight... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
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