Like Brushing Your Teeth
What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??They're all forms of regular "self-care" that, if you neglect them for a period of time or take... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing is, and how to advertise.Marketing can be defined a number of ways.Val Smyth, founder of Mentors In Motion taught me that Marketing is... Read More
The Secret to Good Writing
Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad audience.Yet, writing simply is often difficult for most of us.Why? The answer lies in our school education. We learnt that if we used... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.To emphasize the fear based factor, the website... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The... Read More
The Words That Sell
What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard... Read More
Making the Intangible Real
How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications,... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.Direct mail is effective and efficient... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on.... Read More
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Getting More From Your Customer
We are all customers of one product or another. How... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Why Cutting Prices Is Like Cutting Your Own Throat
Why cutting your prices is like cutting your own... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing,... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
How to Leverage Your Most Powerful Marketing Tool
Second in a series of three articles:What if you could... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Turbo-Charge Your Viral Marketing- Five Easy Ways
The world of marketing has changed. With increasingly better educated... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
Trade Show Events ? Do?s and Don?ts
You can love it or you can hate it but... Read More
Stop Your Marketing Leaks
Thirty percent of all the drinkable water that runs between... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Every business needs customers, but more importantly every business needs... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your... Read More
Customizing Booklets By Industry or By Company
Customizing booklets can be done by industry or by company."110... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving,... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
Beyond the Booth
With the advent of spring, trade shows begin to blossom.... Read More
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
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