Increase Your Sales By Following-Up
The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own,... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. It is a no nonsense statement... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. In service... Read More
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.Here are some tips... Read More
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3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
The Greatest Business Tips are FREE
The best way for someone to hang on to a... Read More
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of your... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?""I'm a CPA. What do you do?""I'm... Read More
Gaining Business Intelligence
A white paper on how companies should analyse customer data... Read More
Six Ways To Attract New Customers To Your Restaurant
Without new business, your restaurant won't be able to grow.... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
The Future of Marketing Part 1
It used to be if you were a small business,... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it's retail products or services, must... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Postcards Work
What's the fastest, simplest and cheapest way to promote just... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
How to Up-Sell Change
As Freud cautioned, it's insanity to keep doing the same... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants,... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
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