Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......my Web statistics."Yuck! Why should I have... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery... Read More
Time for A Marketing Tune-up
If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. They keep doing everything they've ever done in... Read More
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?- To render great customer service? - To close loans on time? - To offer the best competitive rates? - To help them make more money? - To deliver referrals or free leads? - To co-market services? - To qualify all... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. Whether this is due to one's passion... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list.You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because... Read More
Referrals - How to Get Them
Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you.If they already use your product or service and are totally satisfied, then there's also a good chance that they'll recommend... Read More
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Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin
Whether it's a downloadable report available from your website, a... Read More
Raise Your Income!
How often do you sit around and wonder how to... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
The M-Word (Marketing) Phase 2
Last month we looked at what you need to do... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
People Do Business with People They Like
People do business... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
Promotional Bags: Your Company Details on Parade
The trick to a good promotion is to attach your... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market researchIf... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is... Read More
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies,... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Website Promotion Strategies For Targeted Web Site Traffic
If you're looking to drive more targeted traffic to your... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
Meaning and Marketing - The Eye of the Storm
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
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