Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.Ted Nicholas has... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!Marketing is everything you do to promote yourself and your... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Donors renew their support with their cash, of... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it's effective?Being effective first means understanding how marketing to real estate agents works. Otherwise, you're... Read More

A Successful Solution: 10 Things to Consider

A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Your first-iteration plan to reach them should be in place. This now seems like an ideal time to rethink the whole thing, doesn't it? After all, one of... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.By 1985 my company was teetering on the brink of bankruptcy... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The... Read More

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Smart Ways To Rocket Launch Your Profits

If you really want to pull more profits from your... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

Calling All Carbon-Based Lifeforms

Many businesses want to market to all carbon-based life forms.... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with,... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

People Do Business with People They Like

People do business... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

How To Create Urgency So People Buy Now

..products or services now. They may not revisit your web... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

Making More With Existing Clients

Have you ever put on a jacket you haven't worn... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate... Read More

Sowing and Growing Your Network

The N-word! We all know the value of networking and... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every... Read More

How to Use Direct Response Post Card Decks as a Valuable Market Research Tool

Market research specialists have discovered a new tool which enables... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . .... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More