"I know I need to market my business in order to grow my business, but right now I can't afford it."I have heard this statement numerous times from business owners that are struggling to stay in business. They are hanging on by a frayed string that will break at any... Read More
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and... Read More
If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.How so?By taking advantage of what's known as an affiliate program or in more common lingo -- partnering.How would you like to partner with... Read More
Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started... Read More
Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do... Read More
Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away.... Read More
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot... Read More
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No one... Read More
Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads ? we will... Read More
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of... Read More
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Effective customer newsletters find the right mix of promotional and... Read More
I opened the registered letter and was shocked. My best... Read More
Think the best way to get more customers is to... Read More
Did you now how to follow up a new customer... Read More
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
One of the most common issues I'm asked about is... Read More
The highly entertaining Donald Trump's search for an apprentice turned... Read More
It's no secret that using a job site sign can... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
What's a small business owner to do if they have... Read More
When a prospect responds to your lead generation sales letter,... Read More
Many small and home based businesses know they need to... Read More
Your customers don't know what they want. And to assume... Read More
There are other names given to "Back-End Selling". You may... Read More
How to Gain your Prospective Clients' Attention and Generate the... Read More
How does a marketing plan relate to an organization's communications... Read More
Use these powerful yet simple tips from the national best-seller,... Read More
Second in a series of three articles:What if you could... Read More
Over the past 30 years, I've read so much on... Read More
This is a devastatingly powerful way to extend your marketing... Read More
So you're starting a small business. You figured out what... Read More
THE GREAT MAIL ORDER MYTH There are a number of... Read More
The most important, yet overlooked aspect of marketing is an... Read More
Each year, the Super Bowl provides marketers opportunity to study... Read More
1. Determine the goals of your promotional products program. Do... Read More
When it comes to your marketing message, the little things... Read More
Wake up women (and you men too). I think we... Read More
Joint Venture marketing has become a highly popular way for... Read More
One of the hardest things for you to do as... Read More
Sometimes we loose site of the small things in life... Read More
Networking on the Internet is the same as networking in... Read More
Dant dant da da dant dant da da. Dant dant... Read More
Are you struggling to find a new twist for... Read More
In Part 1 of this article, "Resistances to Marketing a... Read More
Face it?you know you've got to do something to keep... Read More
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
Is your business publishing a print or e-newsletter? An informative... Read More
What would you do with 500, 1000 or more additional... Read More
When you send a direct mail piece using the Addressed... Read More
I'm a marketing consultant and at one of my client-companies,... Read More
With so much money invested on innefective advertising, it's time... Read More
There are a great many online business people who are... Read More
IntroWant me to tell you something on how you can... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
It has become fairly common place to see Id badges... Read More
Promotions are everything you do to let your customers know... Read More
Donors read postscripts. This is a sad but important reality... Read More
Most business owners get so involved in the work of... Read More
One of the most powerful, yet over looked weapons in... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
If an alien civilization from Mars was planning a friendly... Read More
The advantages of using direct mail to promote your home-based... Read More
When you hear the word "marketing" what comes to mind?... Read More
Your customers don't know what they want. And to assume... Read More
Have you started thinking about your Valentines Day Promotion yet?It... Read More
One of the very basic conditions of being a successful... Read More
This newsletter is full of opportunities staring you in the... Read More
Cinch your success with 8-second leaders! Step into the saddle... Read More
It was probably first discovered out there in the caves... Read More
Sometimes you can use a guarantee effectively in your headline.... Read More
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Direct mail marketing is essential for a business to survive.Choosing... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
Is your mind muddy on marketing? Do you wake up... Read More
Many business owners do not understand the authenticity and validation... Read More
One of the most critical but overlooked parts of business... Read More
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