Sowing and Growing Your Network
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist.2. Develop a sales and marketing plan.What are you selling? Who is going to buy it? Where and how will you find them? Establish your sales goals, and... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Approaches That Set you Up to Pull Customer Orders One: Develop... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little understood. Many businesses (and that... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for... Read More
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your... Read More
Create Your Own Rumors
A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That's because I already knew about press releases. Only in business a few months and I already had been in two of the... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.Most... Read More
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Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Write Better Web Content
If you're reading this article, chances are that you, like... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
Burnout
Today I want to share a question from a reader... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Determining Visitor Types
The trade show floor is full of different types of... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
Marketing On The Cheap: Become a Joiner
Recently I wrote an article on the benefits of joining... Read More
Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150 employees,... Read More
Top Five Tips For Designing Marketing Strategies That Get Results
"But this won't work" said Steve. "I've tried it in... Read More
Marketing Through Associations
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
The Secrets of?
A lot of advertising and mailings promise to reveal the... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
Mortgage Marketing - What Your Client Wants
Your business depends on the success of your marketing efforts.... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a... Read More
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants,... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years... Read More
The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
How smart is your marketing? Do you follow the crowd... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG.... Read More
Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Build Your Business Through Networking
Here's one of the most important success principles you'll ever... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
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