Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick.Your marketing message isn't a static entity. It can have a high or low impact on your customers. There are... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ? increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them... Read More

Direct Mail Marketing Generates Sales Leads: Heres How

1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. Sales skills alone aren't enough to compete when so many new products and services become everyday commodities. Consumers nowadays are being... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.The three fundamental elements of any system are; Replication, Duplication and most of all Retention.A newbie or... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak circumstances they had never planned for, and then face agonizing choices regarding how to react - I'm now talking about cases where people... Read More

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How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London... Read More