Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.Then there are those who try to score points by "proving" gurus wrong. They think... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don't have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......my Web statistics."Yuck! Why should I have... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by-maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.It was extremely hard to read, so hard in... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got... Read More
Behold the Power of the Tip
You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? One of the most effective methods for delivering your content is... Read More
How To Market A Seminar
Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Understanding the ins and outs of the... Read More
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Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically,... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
Signage for Mobile Car Wash Vehicles
If you are in the mobile car wash business and... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
Radio Advertising Works With These Tips!
Advertising on the radio can be an effective lead generation... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory?... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Gaining Business Intelligence
A white paper on how companies should analyse customer data... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
Census Data Mapping for Small Business
When studying the demographics of an area for a business... Read More
The Truth About The Fallacy Of 7
Ted Nicholas is a marketer with a proven track record.... Read More
Promotional Bags: Your Company Details on Parade
The trick to a good promotion is to attach your... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing... Read More
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for... Read More
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer,... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: ... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
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