Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but... Read More
Creating Customer Value
The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with 'customer' preceding or succeeding that word and you have a new... Read More
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters,... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa's message is short--joy. His target market-- children and the young... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an "Ask the Lawyers" page where visitors can... Read More
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day's eggs into one basket, and when she tripped and fell on... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.Hint at the... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined markets ofBF- RoW with the objective of providing insight and directionfor short term and long term business planning.4.Planning of the required Sales Force according to the ROI5.Optimize field sales force by providing motivational seminars and... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it's effective?Being effective first means understanding how marketing to real estate agents works. Otherwise, you're... Read More
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Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Ditch Coupons Before Customers Ditch You
Everyone wants to feel like they're getting a good deal.... Read More
People Do Business with People They Like
People do business... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about... Read More
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
How To Bond With Customers So That They Stay With You Longer
How many of your customers are loyal customers? More importantly... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Demographics For the Masses
Information is the lifeblood of the economy. That's especially true... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
Where Should I Network?
Building business relationships through networking is a great way to... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create,... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
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