How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.Start with a layout that includes the... Read More
The Greatest Business Tips are FREE
The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in person, or is it? Let's take a conversational tour together on this topic.At an in-person networking event you wouldn't just attend not to network. Or would you? Normally everyone is there for a purpose, even if they haven't totally defined... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source.... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Understanding their audience helps them choose the right location for the event, determine ticket prices, and select... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.Networking is still one... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give... Read More
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Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
Recipe for Success
Special event and a special recipe- hand it out on... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Direct Marketing ? Brand Identity Guru Tips
If your company doesn't have a direct marketing program in... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter,... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
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