Fundraisers - How to Raise Twice the Money With Half the Sweat

If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.How so?By taking advantage of what's known as an affiliate program or in more common lingo -- partnering.How would you like to partner with... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for professional service firms is to... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Taking a few clients that were "wrong" for me cured me of that. I began to define my "perfect client" and then started to notice flags that told me that someone didn't fit... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers".When you were in school you probably remember that some guys and girls were... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for... Read More

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business

Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou can get an order, the recipient of your mailing package mustfirst open the envelope. Unfortunately, many recipients ofdirect mail simply discard the material without opening theenvelope. Because of the high costs of printing, envelopes, and postage,your mailing package represents a... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. The most professional and eye-catching brochures are usually those that are full color.Full color brochure printing usually means standard four-color printing, and is... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might... Read More

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Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

Great Marketing is Like Making a Great Movie

KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More

Consumer Thinking And Search Marketing

12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

The 3 Unknown Steps of Marketing Success

To be your own marketing expert you first need to... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and... Read More

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

In today's competitive world of business, it takes moxie and... Read More

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse... Read More

What Are Focus Groups & How Do They Work?

Businesses and other organizations use focus groups to research consumer... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More