Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.What seems now like a hundred years ago I owned and operated a company that was made up... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is simply taking the unconventional approach to getting people interested in what you offer. It's driven by creativity... Read More
Motivating Your Target
There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. What can you do to attract attention to your clients' message? Here... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.Marketing means informing your... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with... Read More
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful... Read More
Another Commercial? Dont Touch That Dial! Watch & Learn
When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?If you do, you're missing a golden opportunity for increasing your business.When you pay... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis.Completing a SWOT analysis helps you identify... Read More
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Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
Attracting Clients With Ease
Whether you are already running your own business, or still... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
Can Message Board Marketing Work For You?
One of the things that makes the Internet fun is... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
Rising Postal Rates? Don?t Cut Down the Direct Mail
The United States Post Office in the past had some... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in... Read More
Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Winning At Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory?... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to... Read More
21 Must-Have Web Site Elements
Your Web site should be the cornerstone of your client... Read More
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
E-commerce : The Bottom of Pyramid Approach
For centuries and most of the decades in the 20th... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
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