Meaning and Marketing -- The Links
You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up over 1,000 flyers! The more... Read More
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. ("Tchotchke" is... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal... Read More
Hispanic Market Reality and Purchasing Power
How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million.That is a hell... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential.It's very easy to tap into its power -- and it is very powerful. What could... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies." The idea of disruptive technologies comes from... Read More
Simplicity In Marketing
In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising.Consumer's get confused with excessive stimulus. Consumer's also become... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation.What happens after customers buy your product or... Read More
How To Recover Your Almost Customers
You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.1. Make A Memorable ImpressionCreate a reason for prospects and customers to notice you ...and... Read More
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Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to
Grant Directory users are ready to buy Yellow Pages have... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
The Secret to Good Writing
Skilful business writing involves getting your message across simply and... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
The Bare-Bones Basics Of Multi-Level Marketing
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what... Read More
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
How Do I Define My Market?
Your market is who you want to reach. Your customer.... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program.... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
The 7 Commandments of Marketing
Marketing is the key to success with any business, online... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to... Read More
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