Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring the following two methods... Read More
In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.As part of your overall strategy, it is possible to create a plan... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.Tony Cox, Catalog Solutions:... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Be sure to carefully review the request for proposal to determine the amount of information you need... Read More
Use Events to Market on the Internet
Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?Try something different ? an event!Events have a number of benefits over standard marketing approaches. Some of these benefits include:Events are perceived... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come".The movie takes a religious theme and applies... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles.Just as an athlete needs to workout to stay... Read More
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Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success
You have a great product or service? Now, how should... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory?... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
You Must Get Going If You Want To Get Growing
For many of service-based businesses out there, it's not that... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
Marketing Hat for Graphic Designers or Wannabe?s
Many people think that the quality of any graphic design... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Build Relationships
Personal marketing makes it easier to sell, by building relationships... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Postcards Work
What's the fastest, simplest and cheapest way to promote just... Read More
Turning The Casual Scanner Into A Buyer
The world is full... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline.... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
E-commerce : The Bottom of Pyramid Approach
For centuries and most of the decades in the 20th... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
How To Bond With Customers So That They Stay With You Longer
How many of your customers are loyal customers? More importantly... Read More
Does The Market Really Want It?
At the very heart of any successful marketing strategy is... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
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