Beyond the Booth
With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers,... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.You should track each expense... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to... Read More
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.Today, however, most of us forget to apply them consistently. As a reminder, here are a few Universal Principals based on genius thinking past and present that Baby Boomer Business Owners can use to... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.My Dad and I attend every year.... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of course you've heard that when you do what you've always done, you'll likely get what you've always got. In this case that means playing the tactical game: coming up with acceptable--or worse--comfortable options and executing them as time permits. Likely,... Read More
What Does Your Business Address Say?
If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27... Read More
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Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I... Read More
How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
Meaning and Marketing - The Eye of the Storm
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
Principles of Marketing 101
Marketing results should be measured in only one way ?... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically,... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
For Market Breakthroughs, Put Timing on Your Side
In today' s marketplace, the pressure for immediate bottom-line results... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school, and my family... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking... Read More
Your Plan For Marketing Success
The most important, yet overlooked aspect of marketing is an... Read More
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