Making the Intangible Real

How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications,... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand... Read More

Creative Emulation

In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can't wait to implement, create change, and... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.Tony Cox, Catalog Solutions:... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online... Read More

Calling All Carbon-Based Lifeforms

Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of thought, but for my... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what true words those are! Your marketing efforts have the ability to succeed?or to fail?based on the words you choose to represent your products, services, and yourself in your ads.You have the ability to choose any words you desire. The problem... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation.What happens after customers buy your product or... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

Great Marketing is Like Making a Great Movie

KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Judge Rules in Consultant?s Favor with 80-20 Rule

I opened the registered letter and was shocked. My best... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!

Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Non-Aggressive Marketing Ideas for Enterpreneurs

Do you cringe at the thought of trying to promote... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More