Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the world over are bored and spammed to the brink of tears. But there is good news: There's a better way to connect with precisely those you wish to reach ? and it works far better than traditional, expensive, gimmick-driven marketing.We... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.RGB color"RGB" refers to the colors of light that mix to create colors. There are three basic colors of light - red, green and... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.Worse, many small shops hate marketing so much that they literally avoid... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into one application. The company envisaged smaller Internet service providers (ISP's) as their main target market for the software. The company president... Read More
Market Yourself as the Expert
As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field.Write tips... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not. It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive.How to Find What Works... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies... Read More
|
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
Corporate Cleavage
I enjoy cleavage as much or even more than the... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business... Read More
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create,... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's... Read More
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers... Read More
Marketing Lessons From TV?s The Apprentice
Can we actually learn a marketing lesson from reality TV?... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Quiz: Where is Your Marketing Message?
Wondering if your marketing message is dancing in the spotlight... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Want to Increase Your Business? First You Need to Understand where You are at!
Are you having trouble understanding basic situational marekting concepts? Then... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
Do You Get Attention With Your 30-Second Introduction?
I went to a networking event the other day where... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Encouraging Contact
The small time promoter has to work hard and on... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself,... Read More
Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for... Read More
Recipe for Success
Special event and a special recipe- hand it out on... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Marketing |