You?re In Charge. Now What?

For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can't wait to implement, create change, and... Read More

Create Free Internet Buzz with Your Workforce

There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.As part of your overall strategy, it is possible to create a plan... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market,... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.While Rudolph never crosses my mind during the year, a... Read More

Marketing the Government for Profit

Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.Part of that can be yours if you know how to get it.Fact: Federal procurements under $25,000 never go through the bid/RFP process.The only way... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking,... Read More

The Easiest Marketing Plan Youll Ever Find

When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.To help make your life easier I've created the simplest approach to marketing that you'll ever need. Use it to plan your... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Almost daily I talk to people who give up on their dream of "solopreneurship" and, resentfully, join the ranks of job seekers.What disturbs me the most is... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended... Read More

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Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

Small Business Bonzai Marketing

Do you own a small business? Do you wish to... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

The Marketing Plan and the Four P?s

The Marketing Plan section of the business plan demonstrates how... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

Getting More From Your Customer

We are all customers of one product or another. How... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

Marketing For Profit - 6 Critical Traits

Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

Marketing the Government for Profit

Steps and tips on marketing your business to the government.Fact:... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically,... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

How To Bond With Customers So That They Stay With You Longer

How many of your customers are loyal customers? More importantly... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form... Read More