Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We just met. How could I possibly have stolen from you?"But you did! The fact is that you have valuable information inside you. You have golden nuggets that can make other lives better. Maybe you have already developed them into products,... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. 1 -- Set up an Online Diary Usually an online website diary is... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.By 1985 my company was teetering on the brink of bankruptcy... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own network ? those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts ? those you've never associated with before, and you would therefore need to build a relationship with. This simply... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are... Read More

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Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

People Do Business with People They Like

People do business... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Provacative Research Works

If you want to double your business, then you need... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to... Read More

Resistances To Marketing a Practice-Part 1

If you are a therapist, counselor, or an alternative or... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do... Read More

Winning At Business With Your Marketing Game Plan

Stuart from Colorado had talked to a number of marketing... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Online Communities - A Marketers Wildest Dream and Worst Nightmare!

Online Communities are all over the Internet and attract lots... Read More