7 Tips to Grab New Clients

As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail.... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Spike TV - Know Your Audience

What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got... Read More

Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and... Read More

Top 10 Ways to Create and Manage Opportunity

Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More

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A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family... Read More

How To Market A Seminar

Have you ever left a seminar thinking: "I could have... Read More

Marketing and Advertising Techniques of Super Bowl Advertisers

Each year, advertisers with super sized budgets sink millions of... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Niche And Grow Rich

Unless you've been living under an Internet rock, you've probably... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

7 Ways a Copywriter Can Help Your Business Succeed

Think you can't afford to hire a copywriter? Think again.... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More