Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the... Read More
Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used... Read More
If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended.You'll want to select what... Read More
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You... Read More
If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing.When it comes... Read More
In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that... Read More
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you... Read More
As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.The same is true for successful marketing. When you send a brochure, run... Read More
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated... Read More
Marketing is a vital aspect of a business' operations. It has been said that, "Nothing happens in business until a sale is made". Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is... Read More
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Cinch your success with 8-second leaders! Step into the saddle... Read More
The biggest crime in small businesses today goes unnoticed by... Read More
For generations people have been saying that laughter is good... Read More
If you have been to expos and trade shows as... Read More
If your members, parents or donors wear clothes, watch t.v.... Read More
Cause marketing is a relationship between a for-profit and a... Read More
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With the increased challenges that all companies are faced with,... Read More
In previous articles under "Meaning and Marketing", we have learned... Read More
December is a month in which many organizations make plans... Read More
Postcards are perhaps the least expensive way of reaching a... Read More
The secret to increasing sales doesn't lie in choosing just... Read More
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Ouch . . . sounds pretty drastic I know, but... Read More
Two years ago, when I first started selling online, I... Read More
In the following 'special report,' I will reveal some very... Read More
I vaguely remember a particular story from my childhood. It... Read More
Is your business experiencing a summer time slump? Traditionally only... Read More
Here is an example of a business-to-business sales letter mailed... Read More
The "Matures" are the generations that came along between 1909... Read More
Your marketing weak link could be undermining the rest of... Read More
Some of the ways in which to get your "name... Read More
1. It costs less to delegate to a professional than... Read More
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Famous quotes that keep you thinking.Have you ever listened to... Read More
When developing new products and strategies, coming up with unique... Read More
Feng Shui is the Ancient Chinese practice of configuring home... Read More
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How Toyota Captured the #1 Market Share . . .... Read More
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Most business people want to see improvements in sales and... Read More
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Most small business owners want to generate huge profits, with... Read More
Many times when a trade show is planned for there... Read More
Motivating strangers to give their money away is one of... Read More
Ok, before we get down to the benefits of... Read More
Are you looking for a natural way to market your... Read More
Interpersonal Communications is the transmission of information from one person... Read More
Which product feature of yours is every buyer keen to... Read More
Whether it's a downloadable report available from your website, a... Read More
The goal of successful marketing is to create long lasting... Read More
Some of the research that has been done today gives... Read More
Steps and tips on marketing your business to the government.Fact:... Read More
The secret to increasing sales doesn't lie in choosing just... Read More
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Coupons have proven themselves to be highly effective sales tools... Read More
The difference between a successful business and one that just... Read More
Websites have replaced the brochure as the "must have" marketing... Read More
Marketing is both an art and a science. Anyone who... Read More
When you hear the word "marketing" what comes to mind?... Read More
If you are a therapist, counselor, or an alternative or... Read More
There's a saying that half of all marketing efforts are... Read More
You know who you are and what you want and... Read More
The REAL key to successful marketing of any product is... Read More
As a business owner, you know how valuable being good... Read More
You want to be more flexible? You have to stretch... Read More
Our business environment has changed dramatically. Companies must now be... Read More
In developing their business plans, companies of all sizes face... Read More
In direct mail lore, there's a rule stating that you... Read More
At first glance, nothing seems more chaotic than a trade... Read More
Think about all those Cracker Jacks you ate as a... Read More
If anyone was to ask me what my greatest strength... Read More
Ouch . . . sounds pretty drastic I know, but... Read More
Business startup and failure rates are scary...In The USA...- Every... Read More
I don't know about you, but I am still waiting... Read More
You want all of your marketing messages to have a... Read More
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