Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations.Why would anyone... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability.Successful enterprise building... Read More

Target Your Market

Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.How much do you need to know... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.Why? Because the would-be "netpreneur" has access to way... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don't have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. ("Tchotchke" is... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate... Read More

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s)... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.1. Make sure you match the station to your intended target market. For instance, if... Read More

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Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

Marketing The Real You

I often wonder how the practice began of pretending to... Read More

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

Strategy #1: Change Your Mindset That's right, change your mindset!... Read More

To Web or Not to Web?

Do I need a web site? That is the question... Read More

Top Web Site Blunders by Coaches, Consultants and Experts

Of all the web sites belonging to coaches, consultants and... Read More

Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

10 Start Up Marketing Tips

This list has been compiled as a result of years... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative... Read More

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how... Read More

Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

How to Make Profits With a Commission Mailing Business

There are many mailorder publications that will list... Read More