Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's... Read More
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back... Read More
First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it." At the very least, they'll tell me they don't think they are very good at it.If you ask them why it is they feel... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to the questions of who, what, where, why, how and when.But many small... Read More
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Here are 7 things you can do to get a new business off the ground.All of... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!If you are like most exhibitors, you were disappointed from the results at your last expo. There is only one reason for dismal results from an expo and that is not knowing how... Read More
Using Flyers In Your Business
If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas. Our lease purchasing students learn very quickly the importance of using flyers. Flyers, however, are... Read More
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How to Win a Price War
Any economics student can tell you that price is a... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
What Are People Buying Online?
Benefits, that's what!Whether you're selling in print or in person,... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show,... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
10 Important Steps to Mail Order Success
There are a number of difficulties a beginning entrepreneur may... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Motivate Your Market Force
IntroWant me to tell you something on how you can... Read More
Recipe for Success
Special event and a special recipe- hand it out on... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM?... Read More
Radio Advertising Works With These Tips!
Advertising on the radio can be an effective lead generation... Read More
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
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