Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits.Some like to call it The Elevator Speech" as in something you can say... Read More
Promotions for Mobile Detailers
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth... Read More
Demographics For the Masses
Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. But you also want to be fiscally responsible. You cannot afford to write a unique thank-you letter for each of the thousands of donations you receive each year. Here are some ideas for... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is.So what is with the headline of this article? What is better than FREE?Well before I... Read More
Business Cards That do the Business
A business card makes a statement about who you are and what your business is about. It needs to convey the quality of your business and an insight into your personality. I have been handed business cards and the first thought to go through my mind was - "Cheap" A... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich... Read More
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What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities... Read More
How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
People Do Business with People They Like
People do business... Read More
Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
Want a big boost in response and quick sales from... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Signage for Mobile Car Wash Vehicles
If you are in the mobile car wash business and... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Promotional Freebies
What's a promotional freebie? A promotional freebie is something you... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
How to Manage Your Marketing Mix
Here's the deal: advertisement is not marketing. It's like saying... Read More
Ditch Coupons Before Customers Ditch You
Everyone wants to feel like they're getting a good deal.... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward... Read More
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
You Must Get Going If You Want To Get Growing
For many of service-based businesses out there, it's not that... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim... Read More
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