Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? No? Then ask your Dad. Are you familiar with the latest digital CD Cardz that... Read More
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Here are some creative ways to... Read More
Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started... Read More
The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable.Questions being asked by CEOs and business owners from the largest companies through to the smallest solo operators include:· How can you be more confident about your ability to quantify your... Read More
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality: Marketing may not even include advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth.Word-of-mouth is the best way to get business and savvy marketing helps create it. So,... Read More
You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.1. Make A Memorable ImpressionCreate a reason for prospects and customers to notice you ...and... Read More
My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car." "I need to go on vacation." "I need someone to clean my house." When was... Read More
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are... Read More
Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1. Get to know your community. In... Read More
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You may be engaged in a marketing activities that are... Read More
No matter if you're publishing your first book or producing... Read More
Discipline Is Important.I recently read an article about why discipline... Read More
The key to success in any business relies a large... Read More
Preparing a Marketing Plan for your product or service is... Read More
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Can we imagine a place in the world today without... Read More
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Many people ask me, "What is a postcard campaign, exactly?"... Read More
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Same old same old just doesn't sell anymore. To... Read More
Some of the research that has been done today gives... Read More
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A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
It's crucial to know your prospects if you want to... Read More
Your marketing materials must grab your prospect's attention long enough... Read More
Trade Shows are lots of work, but they can generate... Read More
Expanding your subscriber list, whether it be for your ezine,... Read More
Marketing to women entrepreneurs is not difficult. You just have... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Candy, squeeze balls, pens, and key chains -- these provide... Read More
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Do you offer superior service, consistently close loans on time... Read More
Direct marketing can make you very successful, but you've got... Read More
1. Print your best small ad on a postcard and... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
Can you remember the last dozen advertising messages beamed at... Read More
If there is one thing I can't say enough it... Read More
The intellectual property transfer market is now estimated to be... Read More
Color is one of the most difficult parts of a... Read More
One of the very basic conditions of being a successful... Read More
As a self-employed professional, you have two basic strategies for... Read More
What is it like from a marketing perspective to be... Read More
A recent issue of Entrepreneur magazine included a marketing story... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
There's just no time to waste in a cyber day;... Read More
Marketing your cleaning business is something that you will already... Read More
Apple Computer just announced that their earnings from the last... Read More
Okay. Raise your hand if you think brand management is... Read More
Advertising is the lifeblood of any business. If you do... Read More
Looking for a great way to drive traffic to your... Read More
Sponsorship is the fastest growing form of marketing in the... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Organizations often get stuck in neutral when it comes to... Read More
Here's a proven, and truly easy way to start increasing... Read More
The Rib America Festival is a fun filled family event... Read More
"Cross promoting with other businesses can give you a significant... Read More
Powerful Marketing has become elusive to many companies seeking strong... Read More
In his classic best-seller, "How To Win Friends And Influence... Read More
I have been working on a direct mail campaign for... Read More
With its association to an affluent, sophisticated lifestyle, wine can... Read More
YES-- it is true that Networking is an art that... Read More
Triple your response from expos by avoiding the top ten... Read More
Alright you've got yourself a nice website with a great... Read More
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