Your Ultimate Competitive Advantage

The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. Do any of these statements sound familiar?If we're good enough, clients will find us or we'll get plenty... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw... Read More

Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your prices is like cutting your own throat. It's the oldest sales tactic in the world? And one of the worst? Price cutting. Before you make your next price cut in... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.Let me give you an example. A few weeks ago an online entrepreneur asked me to... Read More

Effective List Management Can Save You Big

Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that.Joint venture marketing involves two or more businesses combining their resources... Read More

Open Doors by Building Relationships

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie -"The same could be said for increasing your professional network." - Heidi RichardsBuilding your Network is an ongoing process.... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are... Read More

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Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Marketing to Success on a ZERO Budget

TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It's a Compliment!What made you mad last week?In... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More