Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not. It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the day, and if done correctly a profitable one at that. The following are steps you can take to ensure you receive the most... Read More
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's wise to think of yourself as a great film director who's telling a story. Having directed films, stage, television, and stage productions we... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.""Wow, that must be expensive," I exclaimed. "Are you getting results from that investment?""I sure hope so! My advertising budget is about $475 a month but I've never really tracked... Read More
For Market Breakthroughs, Put Timing on Your Side
In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability.Successful enterprise building... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort.First of all, marketing is not selling, at least... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might... Read More
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Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
What Your Customers Want
Your customers don't know what they want. And to assume... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Roping In Loyal Customers While Making An Extra Profit!
You've probably bought a book or two at one of... Read More
Meaning and Marketing - The Eye of the Storm
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350... Read More
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
Fellow Publicity Insiders, what does... Read More
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
Five Tips to Make Your Marketing More Creative
Same old same old just doesn't sell anymore. To... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
15 Ways to Promote eLearning Programs
Pre-note: In this article, teleclass is an example used to... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Referrals - How to Get Them
Referrals are an extension of Networking. If people like you... Read More
Hispanic Market Reality and Purchasing Power
How many Hispanic people live in the US currently. Well... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my... Read More
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school, and my family... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered... Read More
For Market Breakthroughs, Put Timing on Your Side
In today' s marketplace, the pressure for immediate bottom-line results... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Love My Dentist
I love my dentist! When is the last time you... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years... Read More
Advertising Your Private Practice: Beware of the Problems-Part 1
One of the biggest mistakes coaches, counselors and other healing... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers!... Read More
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