Creative Emulation

In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely... Read More

Your Ultimate Competitive Advantage

The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. It informs,... Read More

Focusing Your Marketing Efforts

One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat..."Cheshire-Puss," she began rather timidly, "Would you tell me, please, which way I ought... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.Those stats are cited by commentators during the game,... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference... Read More

6 Things I Know About Postcards That You Don?t

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" ? in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. No matter what business you're in, your marketing should be accountable. So here's a... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.1. Make sure you match the station to your intended target market. For instance, if... Read More

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Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen... Read More

Getting More From Your Customer

We are all customers of one product or another. How... Read More

Network Your Way to Success- 12 Tips to Jumpstart Your Business

Lots of people network but few reap the rewards of... Read More

How To Make More Money

The biggest crime in small businesses today goes unnoticed by... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

Promotional Bags: Your Company Details on Parade

The trick to a good promotion is to attach your... Read More

Whats Your Selling Sentence?

What's your Selling Sentence? If you have a business, you... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

Creating Your Unique Selling Proposition or USP

Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen!... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Mortgage Broker Marketing - Sell Problems, Not Solutions

Are your marketing messages to Realtors® guilty of these promises?-... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client.... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More