How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.Direct Response can be entertaining. It doesn't have to sound like a used car salesman... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.1. Focus on Your Best ProspectsImagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!So I'm sitting in my office one day and mind you... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does to... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public. When you go into the dining area you are initially met by a man who... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing.When you take your marketing to the extreme a lot of people will love... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to sell to a person by appealing to his intellect i.e. by providing dry facts.... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it's done... Read More

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10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client.... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

Laws of Marketing ? The 10 Immutable

Most marketers believe that anything is achievable if you are... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services... Read More

Arts Marketing : Suggestions for Students and Beginners

Many artists create art but when it comes to marketing... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

The 3 Unknown Steps of Marketing Success

To be your own marketing expert you first need to... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

Mortgage Broker Marketing - Sell Problems, Not Solutions

Are your marketing messages to Realtors® guilty of these promises?-... Read More

11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More