Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of... Read More

5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting... Read More

The Key to Success

Good business is about communication... not just what you say but...Early Monday morning the phone rang in my office; it was very early for a business call. I answered "Good morning,? Nancy Fraser" there was a short pause on the line and then a voice asked, "Is this Gloria?". When... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:Tip #1: MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELFWhat looks good to you is not necessarily effective for your... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of all the customers you've served in the last couple of years, who are the ones you most enjoyed working with and found most profitable? Create a profile of the client characteristics that, for you, define heaven on earth. These characteristics... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. You should have a brochure for your online and offline marketing.Brochures have many advantages over... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don't have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your... Read More

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Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you... Read More

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

To Web or Not to Web?

Do I need a web site? That is the question... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Marketing Person You Think You Arent

Have you thought about starting your own business? Have you... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow.... Read More