A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your business, you really need take some of the actions listed here. 1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click. 2.... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . .Namely, to learn something or to buy something!The trick, for a salesperson, is to find out... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.Of course, there can be one or several more causes that result in a business going "belly up."However, from what I've seen, marketing mistakes are by... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.This is how you do it:1. Figure out how much... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level Third in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. INTRODUCTION The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is... Read More
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Target Your Market
Your market is not everybody, as so many small businesses... Read More
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is... Read More
Your Plan For Marketing Success
The most important, yet overlooked aspect of marketing is an... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
The Greatest Business Tips are FREE
The best way for someone to hang on to a... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about... Read More
Where Should I Network?
Building business relationships through networking is a great way to... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM?... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Do You Get Attention With Your 30-Second Introduction?
I went to a networking event the other day where... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
Postcards Work
What's the fastest, simplest and cheapest way to promote just... Read More
Website Promotion Strategies For Targeted Web Site Traffic
If you're looking to drive more targeted traffic to your... Read More
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time.... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!
Have you ever sat down to write a sales letter... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
How to Manage Your Marketing Mix
Here's the deal: advertisement is not marketing. It's like saying... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their... Read More
Make It A Threesome
What if -- every time you had a networking appointment... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Do You Get Attention With Your 30-Second Introduction?
I went to a networking event the other day where... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is... Read More
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