Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More
Time for A Marketing Tune-up
If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. They keep doing everything they've ever done in... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."How do you start a swipe file? By watching your mail! Save all the postcards that... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.3.... Read More
How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story happens everywhere and everyday in America . If you grasp the simple lesson from it, you can make more money each month without working harder or spending more.I just bought a printer. My trusted ink jet printer finally gave up... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X'ers have a completely different mindset than the "Boomers" or the... Read More
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's no scoring. But you'll know whether you should be satisfied with your answers, or not. If you aren't, perhaps you have some work to do.1. What are the benefits you offer?2. What do you think motivates your clients to buy?... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain;... Read More
Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files - even the newer versions of AOL.I've heard... Read More
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Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible... Read More
What to be Successful? Marketing Makes the Difference
When you hear the word "marketing" what comes to mind?... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Defining Moment
Do you know your audiences? I mean really know... Read More
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?
Imagine having at your disposal a means to immediately inform... Read More
Consider Consumer Psychology
In your marketing efforts, be they on or offline, it's... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
Corporate Cleavage
I enjoy cleavage as much or even more than the... Read More
Promotional Bags: Your Company Details on Parade
The trick to a good promotion is to attach your... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret... Read More
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Provacative Research Works
If you want to double your business, then you need... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer,... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and... Read More
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
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