Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.Let's take a look at... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your... Read More
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Donors renew their support with their cash, of... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do... Read More
Selling To Your Affiliates
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more... Read More
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Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
Customers: The Key To Successful Marketing
How well do you know your customers?What is the primary... Read More
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned... Read More
If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
How to Win a Price War
Any economics student can tell you that price is a... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
Defining Moment
Do you know your audiences? I mean really know... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
Consider Consumer Psychology
In your marketing efforts, be they on or offline, it's... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
Attracting Clients With Ease
Whether you are already running your own business, or still... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
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