CRM System: Give Meaning to Your Data

A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. The ever-increasing level of technology available to a CRM system can, however, provide an overwhelming amount of information to a company, not all... Read More

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!

Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?Well, the simple truth is... they're all... "Baby Boomers"!The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.Here's a few interesting facts about the baby boomers in general:First,... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard. Be sure to leave space... Read More

Marketing the Government for Profit

Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.Part of that can be yours if you know how to get it.Fact: Federal procurements under $25,000 never go through the bid/RFP process.The only way... Read More

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you... Read More

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose... Read More

In The News:

Showing 1 - 10 of 1321 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133
Next »

pen paper and inkwell


cat break through


The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

The Testimonial Writing Machine

Almost every small business marketer knows that they should gather... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

People Do Business with People They Like

People do business... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Get More Clients From Networking - Follow The Rules Of Dating!

If you're a business owner, you probably spend quite a... Read More

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

Self Promotion Brings Business Success

Your business success depends on your ability to promote your... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

Refresh Your Web Site

So you have a Web site. And so does most... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget

"I know I need to market my business in order... Read More

Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More