Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing.When you take your marketing to the extreme a lot of people will love... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of products on the internet, providing you with a greater selection of products. With all of these manufacturers online, you gain... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and 'real' content to maximize readership.It's that time of year when the old college roommate sends 'round his or her annual holiday newsletter. Admit it, you're happy to hear from them, but it's usually too long and it's all "me, me,... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. (One percent of... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.Then there are those who try to score points by "proving" gurus wrong. They think... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider: a marketer to all markets . . . is often a master ofnone. Personally, I take this risk: as a marketing consultant, I movefrom one market to the next frequently, and I am often involvedin "mass-marketing" - such as with... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.http://www.womeninpackaging.org/With all the awards programs out there,... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. If you feel the need to re-consider your strategic plan - by all means - go ahead. Whatever time of the year it is, you have probably set a working... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.How do I know... Read More

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Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Postcard Direct Mail Marketing Tips And Ideas

Postcards are perhaps the least expensive way of reaching a... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More

Dont Advertise Your Business - Market It!

Too many business owners believe that marketing their business means... Read More

Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions

Social scientists have proven that people experience what they come... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Encouraging Contact

The small time promoter has to work hard and on... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

Direct Mail Formats: How to Choose the Right One for Your Next Mailing

Which pulls the best response, a postcard, a self-mailer or... Read More