Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little understood. Many businesses (and that... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized.Originating in the 19th... Read More
How to Up-Sell Change
As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article series (see below for link). And, you are probably asking yourself "what else is there to say about improving one's translation style?" The answer to that, my friends, is the most important part of the message. Let's for a... Read More
Demographics For the Masses
Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports. Generally, the beginner purchases a series of thesereports-complete with reproduction rights. He reproduces them inwhatever quantity and as often as... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau... Read More
Getting More From Your Customer
We are all customers of one product or another. How... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
Motivate Your Market Force
IntroWant me to tell you something on how you can... Read More
Choosing Networking Functions
Time is a concern for all of us. We only... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
How Architecture Rendering is Part of the Impact
Cartoons have gone from celluloid to digital. Movies have gone... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
Increase Sales With Travel Incentives
Today's business environment has changed dramatically over the past 10... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
What Are People Buying Online?
Benefits, that's what!Whether you're selling in print or in person,... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
Marketing |