Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies in the marketing mix can make for a more profitable business.Long... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you've got. One of the least costly ways to grow your business is to get customers to come back and buy more of... Read More

In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this?why would one take something that is going good ? no.. great ? and change it? Obvious answer is to make it better. Not!In business... Read More

The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY.It's a no-brainer.Once I tell you what it is you're probably going to say, "Oh that? I already knew that."But if you own a... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.Tony Cox, Catalog Solutions:... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail. There are a number of mail operators pulling in an easy, extrathousand dollars a month, by what you'd hardly call work--doingnothing more than receiving... Read More

Eliminate Your Competitors With 2 Simple Steps

In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve.Not only can competitors out-market you and steal your valuable prospects and customers, they can put you out... Read More

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Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you´ve been around for a while, and maybe even... Read More

How You Can Make Money From Competitors Easy

Are you market products and services using PPCs? PPC Advertising... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with,... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Creating And Maintaining A Mailing List

Starting to collect proper information to create a... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More