Promotional Freebies

What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very helpful. Often giving away freebies will... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.To emphasize the fear based factor, the website... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them.A top priority for any firm that competes in the professional services or technology space is to... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.1. They forget I suppose you could call this a case of "poor institutional... Read More

Marketing For Profit - 6 Critical Traits

Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If you are marketing for any other reason than 'for profit' ? STOP! That's right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sales), make... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows.... Read More

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Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing

What is database marketing?Database Marketing is the gathering and storing... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face... Read More

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen!... Read More

Create Your Own Rumors

A consultant new in the city asked me how I... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More