How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many... Read More
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full gigabyte (1000mb's) of emails. Hot on the heels are Google's rivals: Yahoo www.yahoo.comand Hotmail... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm also still waiting for my father to have a discussion with me about the facts of life.My wife and I have 2 kids,... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.Why is it advantageous to change your displays frequently? Your customers will visit you at more than... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a... Read More
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Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
The Truth About The Fallacy Of 7
Ted Nicholas is a marketer with a proven track record.... Read More
Burnout
Today I want to share a question from a reader... Read More
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
Where Should I Network?
Building business relationships through networking is a great way to... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
How To Market A Seminar
Have you ever left a seminar thinking: "I could have... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for... Read More
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer,... Read More
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?Direct mail marketing. When it... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats).... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Market Planning -- Getting the Word Out
"There are those who get things done and those who... Read More
Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to
Grant Directory users are ready to buy Yellow Pages have... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Unleash the Powerful Promoter Within
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
People Do Business with People They Like
People do business... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
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