The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what is marketing anyway?Marketing is doing what it takes to convince enough customers to pay the necessary price for your products and/or services to produce the desired profits for the business.Let's... Read More
..products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.There are many different types of... Read More
Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm's length... Read More
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm also still waiting for my father to have a discussion with me about the facts of life.My wife and I have 2 kids,... Read More
This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with... Read More
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect... Read More
No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take... Read More
It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to... Read More
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer... Read More
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of... Read More
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You probably spend a great deal of your time looking... Read More
It's crucial to know your prospects if you want to... Read More
"Necessity is the mother of invention!" The first time I... Read More
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Is your marketing department taking advantage of MOM and MRM?... Read More
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I don't mean you, I mean the YOU that is... Read More
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excite v. 1 a: to call to activity b: to... Read More
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When I started my coaching practice I believed that I... Read More
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
You can't put up a beautiful (or any) web site... Read More
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We're back to the subject of ethics, more specifically, business... Read More
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So you have a Web site. And so does most... Read More
Trading reciprocal links is one of the best ways to... Read More
A marketer whose advice I generally respect recently published an... Read More
Can we imagine a place in the world today without... Read More
1. Make copies of your web site in many different... Read More
This past weekend I received a disturbing message from a... Read More
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