8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what is marketing anyway?Marketing is doing what it takes to convince enough customers to pay the necessary price for your products and/or services to produce the desired profits for the business.Let's... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.There are many different types of... Read More
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm's length... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm also still waiting for my father to have a discussion with me about the facts of life.My wife and I have 2 kids,... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer... Read More
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of... Read More
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Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
Marketing is More Than a Token Process
"Necessity is the mother of invention!" The first time I... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM?... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing,... Read More
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses -... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study... Read More
The YOU Factor
I don't mean you, I mean the YOU that is... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
You?re In Charge. Now What?
For years now, you have been waiting patiently for that... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just... Read More
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to... Read More
Selling To Your Affiliates
While success with any internet marketing program falls on the... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
Postcards ? Picture Perfect Promotion
There is a simple but almost mystical law which governs... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Signage for Mobile Car Wash Vehicles
If you are in the mobile car wash business and... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
People Do Business with People They Like
People do business... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
5 Tips on Establishing Yourself As An Expert In Your Community
Wondering how to get new patients into your practice? Wondering... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
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