Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.""Wow, that must be expensive," I exclaimed. "Are you getting results from that investment?""I sure hope so! My advertising budget is about $475 a month but I've never really tracked... Read More

Breaking The Voice Mail Barrier

Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.Marketing means informing your... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.There are some important marketing lessons to be learned from all... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there... Read More

9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.Tip 1: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit... Read More

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn't quite... Read More

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Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Alarming Marketing Trend

One key discipline of successful direct marketing has been to... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

Business Cards that Make Them CALL

How would you use business cards for gift certificates?I asked... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

What to Look for in Display Graphics and Trade Show Graphics

Display graphics are graphic images used for illustration or "display"... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out

I don't know about you, but I am still waiting... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More