Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy.To make the copy in your marketing materials pull its weight?and then some, take this simple test:... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more... Read More

Youre Halfway There!...Or Not Part 2

Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year.These last three months of the year are not only crucial for meeting business goals for this year,... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in companionship of well-cultured people and... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question.Most of the participants in the room couldn't come up with anything... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your competitors, especially when you want to expand your current customer base. For exmaple, if Jane wants to find a real estate agent but she does not know who is the best in her area. Then she goes to the yellow... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Understanding their audience helps them choose the right location for the event, determine ticket prices, and select... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How... Read More

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So What Do You Do?

Once you have the attention of a business prospect, at... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

Tips for Trade Show Rentals

Trade show rentals allow you more flexibility and the opportunity... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

People Do Business with People They Like

People do business... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business

Did something catch your eye in a direct mailing this... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half

Many times when a trade show is planned for there... Read More