When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.But how many times have you gained... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. 1 -- Set up an Online Diary Usually an online website diary is... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough transcript of the conversation.Think about it?(Telemarketer) Hello, Mr. Yuille? (Me) Yes?Mr. Yuille, it's Tracy from XYZ marketing (names changed to protect the innocent). Yes, Tracy,Mr. Yuille, I'm calling to update our mailing list. Yes,Can I just take a minute to... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong personal or business connections. Building a network of... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of... Read More
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense. Most of us have gone into business for ourselves to have more... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.Do you really know this? How do you... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is. A Big Ticket Item is any product or service that sells for more than $500 or $1000. Or, at least, that's my definition. ... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Understanding their audience helps them choose the right location for the event, determine ticket prices, and select... Read More
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Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter,... Read More
Why Cutting Prices Is Like Cutting Your Own Throat
Why cutting your prices is like cutting your own... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school, and my family... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
Determining Marketing Effectiveness Even If You Didnt Track
What if you've done a variety of marketing activities over... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
Quiz: Where is Your Marketing Message?
Wondering if your marketing message is dancing in the spotlight... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
A marketing tag line is the one or two line... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another... Read More
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program.... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
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